Anyone who has ever worked with creative professionals is aware of the challenges it brings; though you could argue that every professional eventually creates something.
In one organization, the moment you walk into the creative department, you could end up hearing strums of guitar music to people crowded around one system watching the latest animation videos or arguing endlessly, defending their idea. In another, you could end up in a complete silence zone, so the creative juices can flow.
Be it designers, writers, editors or even marketers now, these can be a quirky bunch.
On top of it, some of the best of them are choosing to work from home or freelance, where they can control their environment in order to produce their best work. And often, as we have discussed in our previous blogs
, women (and sometimes men too) with creative streaks or who have multiple responsibilities to balance, choose to work remotely.
But the sad truth is, employers often imagine a freelancer as someone running around having a good time, without the commitment needed to complete work as per deadlines.
Today, we would like to explore this idea a bit more and see if hiring remote content workers is actually a good business idea?
Benefits of hiring remote content professionals
Can help cater to diverse industries
Content has come to mean a lot of things today. From a Facebook post to a blog to a video to a thought-leadership article – everything and anything comes under the umbrella of content. There are as many content formats as there are platforms and stringing them all together is an art. In addition, as a business, you could be catering to multiple clients from different industries. In such a case, it’s not possible to hire a content writer for each vertical; instead, it makes more sense to hire a freelance writer specializing in that area.
Remote content professionals CAN be efficient
Contrary to popular belief, a freelance or remote worker, values his/her time more than a full-time employee. For the former time is money and to use it efficiently translates into earnings or pursuing other interests. So working effectively makes sense. On the other hand, a full-time employee with a fixed salary may not be under any such pressure to produce a large amount of content in one day.
Sitting out of the box can get more out-of-the-box-thinking
Sometimes, a content professional sitting on the beach can draw inspiration and produce work that a cubicle may not achieve. As a business, you could end up tapping into a minefield of ideas from people not bound to desks. On top of it, you always have the option of moving on to the next writer/creator if the current one does not work.
A freelancer does not require training or carry the risk of running away with all the hard work you have put into them. Most remote content professionals have either worked full-time for a number of years or have a portfolio of work, which translates into experience. This not only saves business costs but also is cost-effective in the long run.
Getting the best work
It's a proven fact now that different people peak at different times. Not all are morning larks or late night owls. A fixed time forces people to work against their intrinsic nature while working flexibly can allow people to work according to their natural rhythm and give the best work at the best time.
The times are changing and it is up to you how you make the most of it. If you are an SME or a startup trying to figure out how to get the best freelance talent, you don’t have to look any further. Flexibees can not only take off the stress of identifying and interviewing the best flexible, remote or part-time talent there is but can get you the right fit. Reach us at https://www.flexibees.com/for-businesses.html to discuss further.